Sponsorship & Partnership

Name: FAB Africa 2027
Start: 2027-04-09
End: 2027-04-11
Location: Sarit Expo Centre

Put your brand in front of East Africa's beauty buyers — before, during and after the show

Why sponsor FAB Africa

FAB Africa brings the beauty and fashion trade into one hall — Hall 2 and Hall 3 of the Sarit Expo Centre, Nairobi — for three days in April 2027: distributors, retail and cosmetics chains, pharmacies, salon and spa owners, dermatologists, estheticians, manufacturers, importers and press.

Sponsorship buys a place in that room and in the campaign that fills it: your logo on the website, on the VIP invitations, on the signage in the halls and in the catalogue, an advertorial in the preview magazine that goes out a month ahead, and — for the Diamond and function packages — the opening ceremony and the stage.

There are three packages for 2027, and two of them are limited: one Diamond sponsor, two Gold sponsors, and one sponsor per function. Rates are the show's 2027 rates, quoted in shillings and dollars.

The three packages

Space, advertising and stage time are what separate them. Diamond and the function sponsorships are exclusive.

Diamond Sponsor

KES 3,000,000

US$ 30,000 · limited to 1 sponsor

36 sqm of space only, island space in a prominent location
Branded as the Diamond Sponsor on all relevant advertising
10 VIP invitations to the official opening ceremony
1 advertorial (double page) in the show preview magazine, mailed a month ahead
1 full page, inside front cover, and 1 full page advertisement in the official show catalogue
1 roll-up banner dedicated to your company at the entrance
Logo as Diamond Sponsor on the VIP invitations
Logo hyperlinked on the official website
Logo on all relevant on-site branding
Logo on digital and print marketing material, including local and international media partners
Logo on all relevant newsletters to the global industry database
Your flyer or brochure in the press kit at the press conference

Gold Sponsor

KES 2,000,000

US$ 20,000 · limited to 2 sponsors

30 sqm of space only, 2-3 sides open, in a prominent location
Branded as Gold Sponsor on all relevant advertising
5 VIP invitations to the official opening ceremony
1 advertorial (full page) in the show preview magazine, mailed a month ahead
1 full page, inside back cover, in the official show catalogue
1 roll-up banner dedicated to your company at the entrance
Logo as Gold Sponsor on the VIP invitations
Logo hyperlinked on the official website
Logo on all relevant on-site branding
Logo on digital and print marketing material, including media partners

Function Sponsor

KES 1,500,000

US$ 15,000 · one sponsor per function

Beauty Lounge & Masterclass, or Runway & Fashion Show

Maximum exposure as the exclusive sponsor of one function, with exclusivity over the function space
Branded as the [Function Sponsor] on all relevant advertising
5 VIP invitations to the official opening ceremony
1 advertorial (half page) in the show preview magazine
1 full page advertisement in the official show catalogue
Logo as [Function Sponsor] on the VIP invitations
Logo hyperlinked on the official website, and on all relevant on-site branding
A branded item in the goody bags for all guests
A speaking opportunity at the launch and the event
Complimentary 18 sqm of space only, 2-3 sides open, in a prominent location

What every package includes

In print

Before, during and after

The preview magazine that goes to buyers and distributors a month before the show, and the catalogue that every visitor carries.

An advertorial in the show preview magazine, sent at least one month before the show
A full-page advertisement in the official show catalogue
VIP invitations to the official opening ceremony
Branding with your package name on the invitations

On site

In the halls and on the site

From the entrance of the Sarit Expo Centre to the website a buyer checks before they travel.

Logo hyperlinked on the official show website
Logo on all relevant on-site branding in the halls
Logo on digital and print marketing material, including media partners
Exhibition space included, so the stand and the package are contracted together

The two functions

The function sponsorship is the one that puts your brand on a room rather than a wall.

Beauty Lounge & Masterclass — the VIP beauty bar and the masterclass programme: a branded lounge where buyers, press and invited guests spend time between sessions, and the classes that run alongside it.

Runway & Fashion Show — the show's runway, where the fashion side of the profile presents to buyers, press and the consumer-day audience. One sponsor per function, so the brand that owns it is the only brand in the room.

Sponsorship questions

Are these the 2027 rates?

Yes — they are the rates in the show's 2027 prospectus, quoted both in KES and US$. The contract is issued by MIE Events DMCC, and the sales team confirms what is still available.

How exclusive is exclusive?

Diamond is limited to one sponsor, Gold to two, and each function to one. Once a package is taken it is closed for the edition, so it is worth asking early.

Does a package include a stand?

Yes. Diamond includes 36 sqm, Gold 30 sqm and the function sponsorship 18 sqm of space only — floor area for your own build. Shell scheme can be quoted separately.

What is space only?

Floor area, marked on the floorplan, without walls or furniture: your contractor builds the stand. The exhibitor manual sets the build-up, height and power rules.

Can I take more than one package?

A brand can hold Diamond and a function sponsorship together, subject to the function still being open. The team will confirm availability before the contract is issued.

Who do I speak to?

The contact details are on the contact page: the international sales team in Dubai, and the project coordinator in Nairobi.

The 2027 prospectus

The sponsorship pages exactly as the sales team circulates them, and the full brochure they come from.